The Truth about the West: branding research

Satya Research worked with Design company Bamm London in an in-depth ethnography study researching the relationship between place and identity in the South West.

In the contemporary context of the UK, what is the relationship between one's sense of identity and one's sense of place in southwestern UK? What are the defining values, beliefs, and practices evident in the lives of local residents? How are these values and beliefs expressed in everyday life?